Blink Platform

Blink Platform:

Messaging App.

Location

London, UK

Date

2017 - 2018

Role

UI/UX, Branding & User Testing

About the project.

As the second designer hired at JoinBlink during its early stages, I played a pivotal role in shaping the user experience across their Android, iOS, and desktop applications. My primary focus was on crafting intuitive interfaces that catered to the needs of frontline workers, ensuring seamless communication and collaboration within distributed teams.

Overall, my experience at JoinBlink allowed me to hone my skills as a product designer and provided me with valuable insights into designing for complex user scenarios. Through strategic problem-solving and collaboration with cross-functional teams, I contributed to creating a platform that revolutionised communication and collaboration for frontline workers worldwide.

The full launch was in July 2017.

Challenge.

Designing for diverse user demographics and varying technical proficiencies among frontline workers.
Ensuring consistency across platforms (Android, iOS, desktop).
Balancing the need for feature-rich functionality with simplicity and ease of use.
Addressing security and privacy concerns associated with sensitive workplace communication.

Solution.

Conduct extensive user research and usability testing to understand user needs better and ensure accessibility for all users.
Develop a comprehensive design system to standardise UI components and visual elements, facilitating efficient development and scalability.
Prioritize essential features based on user feedback and iterate on design solutions to simplify workflows and enhance user experience.
Implement robust security measures, such as end-to-end encryption and user authentication protocols, to safeguard sensitive data and ensure user privacy.

Solution.

In addition to the mobile and desktop applications, I spearheaded the development of an intuitive internal dashboard tailored for organisational use. This private tool empowers companies to customise their experience by seamlessly incorporating their branding elements.

With the dashboard, administrators can effortlessly create and disseminate internal messages, alerts, and announcements to keep teams informed about company updates, project milestones, and relevant information. The dashboard serves as a centralised hub for collaboration and communication, facilitating streamlined workflows and enhancing productivity within the organisation.