As the third designer to join the Habito team, I played a pivotal role in enhancing the user experience and design of their website and internal platform.
Focused on empowering mortgage experts to manage the mortgage application process for clients efficiently, I collaborated closely with the product team to refine and optimise the platform’s functionality and usability. Additionally, I spearheaded the development of comprehensive design systems and email templates to ensure brand consistency across all touchpoints.
Furthermore, I contributed to the company’s rebranding efforts, extending the new branding to the internal platform for a cohesive user experience.
As lead Designer for the Back-of-House Crew, responsible for managing the customer journey from the Dashboard to the Final Decision, I spearheaded the design strategy, conducted visual research, and delivered UI enhancements for the back office project.
This project presented a unique challenge, as the primary users of this platform are our in-house mortgage experts, case managers, and compliance team members. Thus, we approached the design process with a focus on optimizing efficiency over conventional usability standards, ensuring that each component serves its purpose effectively within our internal ecosystem.
Collaborating closely with a diverse team comprising the Product Manager, Senior UX Researcher, Tech Lead, Marketing Team Manager, Product Marketing Director, CEO, and Senior Analyst, I facilitated a holistic approach to project development. By leveraging the expertise of cross-functional team members, we aimed to address diverse perspectives and refine the back office platform to meet the evolving needs of our internal stakeholders.
The back office project is a testament to our ongoing commitment to enhance our internal tools and processes. It reflects our dedication to continuous improvement and optimisation within our organisation, ensuring that our internal stakeholders always have the best tools at their disposal.
me@pequelord.com
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