I joined The Work team right as they were undergoing a major rebrand and website overhaul. As the Lead Designer, I faced the challenge of redesigning 100% of the website while also adding new sections to accommodate more content—all within a couple of months. The goal was to improve the overall visual appeal and create a seamless user experience for navigating this massive database of creative work.

Key challenges included:

• Conducting research to identify which pages and sections to keep or update.

• Designing an improved search experience to help users find specific content across the site’s vast library.

• Collaborating with the development team, content creators, and stakeholders to redefine the web structure and add new sections.

• Developing a new style guide and design system to align with the rebranding.

• Preparing the website to accommodate over 20k+ new campaigns.