When I joined WARC, they were amid a major rebranding and redesign. As the Lead Designer, my challenge was redesigning 100% of the website while adding new sections that would make the platform more user-friendly and visually engaging. The timeline was tight—two months—and I was also working on The Work project.

Key challenges included:

• Conducting research to determine which pages to keep, update, or completely overhaul.

• Collaborating with developers, content creators, and stakeholders to define the site’s new structure and ensure smooth implementation of new sections.

• Defining a fresh style guide and design system aligned with the new branding.

• Creating a more intuitive search experience that allowed users to navigate the extensive content easily.

• Designing a new Feed section that would serve as a fresh content and updates hub.