Lions Live: Creativity Matters was born out of a unique need—to bring the global creative community together in a virtual space for the first time in nearly 70 years. Due to the COVID pandemic, we could no longer host the iconic physical event. Instead, we created a dynamic virtual platform where creatives from around the world could collaborate, learn, and problem-solve during a week-long digital experience. Featuring 40+ hours of masterclasses, expert lectures, and beautifully produced short films, Cannes Lions Live became a space for new thinking and a meeting of the world’s most brilliant minds.
The transition from a physical festival to a digital platform was unprecedented for Cannes Lions. We had just 3 months to design and launch this digital event, and it wasn’t just about moving content online—it was about creating an inclusive, accessible, and future-proof platform. The challenges were multi-faceted:
After extensive collaboration with various teams and stakeholders, we developed a robust solution for Cannes Lions Live:
LIONS Membership, a year-round platform created to unite the global creative community through access to inspiration, learning, creative resources, a global directory of talent, and both digital and physical community gatherings.
Imagine what could be achieved if we could connect the greatest Creatives in the world? A community defined by the world’s definitive Creative Benchmark – who all believe that creativity has the power to change the world for better.
1954 connects you to other LIONS-winning peers. leaders and visionaries committed to raising the bar for creative excellent.
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