Redesigning a massive creative archive
The Work needed to make more than 200,000 pieces of creative content feel easier to browse, understand, and use. The challenge was to improve clarity and structure without losing the depth of the platform.
The Work: Digital Platform.
UX/UI and product design work for The Work, a large-scale creative archive platform built to help brands, agencies, marketers, and creatives discover, research, and learn from the world’s best creative campaigns.
Location
London, UK
Date
2019 - 2021
Contribution
UI/UX, Branding & User Testing
About the project.
The Work is a digital platform that houses over 200,000 pieces of creative work, organised through curated playlists, brand and agency spotlights, campaign data, and creative intelligence.
The platform helps businesses access the world’s top creative projects by accolade, industry, geography, brand, and context, turning a huge archive of creative history into a useful tool for research and decision-making.
As Lead Designer, I worked on the full website redesign during a major rebrand, improving the structure, search experience, navigation, pricing page, webinars, emails, mobile experience, and design system within a tight delivery window.
Challenges.
Improving search and navigation
Users needed better ways to find specific campaigns, brands, industries, and creative references. The work focused on creating clearer search flows, stronger navigation, and better pathways through a large content library.
Delivering a rebrand at speed
The redesign had to support a major rebrand, new sections, pricing updates, webinars, mobile screens, emails, and a design system, all within a short timeline and in close collaboration with product, content, development, and stakeholders.
