Branding and website redesign work for WARC, a global marketing effectiveness platform, focused on improving navigation, search, content discovery, campaign data, and the overall product experience.
Location
London, UK
Date
2019 - 2021
Contribution
UI/UX, Branding & User Testing
WARC is a global authority on marketing effectiveness, offering research, reports, case studies, awards data, and best practices that help marketers and brands improve their strategies.
When I joined WARC, the company was going through a major rebrand and website redesign. The work focused on redesigning the full website, improving the structure, and creating new sections that made the platform easier to use and more visually engaging.
As Lead Designer, I worked across research, UX/UI, style guide, design system, navigation, search, Feed, Awards, Campaign Data pages, and implementation support, collaborating with developers, content teams, and stakeholders to deliver the redesign within a tight timeline.
WARC had a deep library of reports, case studies, awards, campaigns, and insights. The challenge was to redesign the website in a way that made the platform easier to understand, browse, and use without losing the depth of its content.
A key part of the work was creating a more intuitive search experience. Users needed better filtering, clearer results, and stronger pathways into the different types of WARC content, from campaign data to research and best practice.
The redesign had to align with the new brand direction while adding new sections, a fresh design system, updated navigation, and improved page structures. The challenge was to move quickly while keeping the experience consistent across the platform.
