Interface decisions that age well
Some choices survive three redesigns and some are gone by the next sprint. The difference is rarely how they looked on day one.
What AI actually changes about design work
Less about generating screens, more about how quickly a rough idea can become something real enough to judge.
Naming things inside a product
The words in the interface end up in support tickets, onboarding, and how people describe the product to each other.
The first week after launch is mostly noise
Reacting to every individual reaction is the fastest way to undo a considered product.
Brand systems that survive contact with product
A brand that only works in the presentation deck will be quietly dismantled by the first real interface.
Prototypes that answer a question
A prototype without a question attached is just a more expensive mockup.
Design systems and diminishing returns
There is a point where the system starts costing more than the inconsistency it was built to prevent.
Shipping smaller, on purpose
Cutting scope is usually framed as compromise. More often it is the decision that makes the thing good.
Where AI tools fit in a real workflow
Useful in the messy middle, less useful at the two ends where judgement matters most.