I’m Ray, Co-Founder and Chief Product Officer at Evrythink. I helped build an AI-powered financial management platform for startups and SMEs, focused on making accounting, planning, reporting, and day-to-day money management easier to understand.
Location
Amsterdam, NL
Date
2024
Contribution
Co-Founder, UI/UX, Branding & User Testing
As Co-Founder and Chief Product Officer at Evrythink, I helped build an AI-powered financial management platform from the ground up.
The goal was to make financial operations easier for startups and SMEs, especially teams without a dedicated finance department. Evrythink simplifies complex tasks like accounting, financial planning, reporting, and day-to-day money management into a product experience that feels clear, intuitive, and easy to use.
My role covered product strategy, UX/UI design, branding, user testing, and team leadership. I worked closely with development and marketing teams to shape the platform, turning user feedback and real business problems into practical product decisions.
Financial management can feel complex fast, especially for startups and small teams. The challenge was to turn accounting, planning, reporting, and financial operations into an experience that felt clear, accessible, and useful from day one.
Evrythink needed more than screens. It needed a product structure, a brand direction, onboarding flows, dashboards, and interactions that worked together as one seamless platform for founders and teams.
Real user problems shaped the product. The challenge was to listen, test, and translate feedback into simple workflows that helped startups understand their finances and make better decisions with more confidence.
