Pickem was designed as a social gaming platform for sports predictions, giving fans a way to make free-to-play predictions without real-dollar betting.
The product brought together sports, gaming, social mechanics, and micro-predictions across major leagues including the NBA, NFL, MLB, NHL, and European football.
As Lead Product Designer at Eterlast, I led product and UX/UI design from the ground up, shaping the mobile experience, user flows, visual direction, design system, branding, custom illustrations, and internal tools used to manage game operations.