Product and UX/UI design for Pickem, a free-to-play social sports prediction platform where fans can make micro-predictions, follow major leagues, and experience sports gaming without real-dollar betting.
Location
Barcelona, Spain
Date
2023 – 2024
Contribution
UI/UX, Branding & User Testing
Pickem was designed as a social gaming platform for sports predictions, giving fans a way to make free-to-play predictions without real-dollar betting.
The product brought together sports, gaming, social mechanics, and micro-predictions across major leagues including the NBA, NFL, MLB, NHL, and European football.
As Lead Product Designer at Eterlast, I led product and UX/UI design from the ground up, shaping the mobile experience, user flows, visual direction, design system, branding, custom illustrations, and internal tools used to manage game operations.
The product needed to make sports predictions feel simple and fun while supporting more complex mechanics behind the scenes. The challenge was to create clear flows that worked for both casual fans and more engaged sports users.
Pickem had to feel native to Gen Z and Millennial sports culture. The experience needed to be fast, playful, social, and visually engaging across mobile platforms while keeping predictions easy to understand.
Beyond the user-facing app, the work included dashboards and internal tools to help the team manage game operations. The challenge was to create a product system that could scale with new sports, leagues, campaigns, and users.
