Sloooths started as a collection of cute sloth NFTs living on the Ethereum blockchain, but the bigger idea was always to build a healthier, more positive community around mental health.
The project focused on giving holders access to a meditation app, the Sloooths Sanctuary metaverse space, raffles, contests, merch, and community experiences designed to encourage rest, balance, and better conversations around mental health.
As the creator, I shaped the brand, illustration style, website, character world, meditation direction, and early metaverse concepts. The creative goal was to make everything feel warm, magical, positive, and accessible for a community often affected by stress, pressure, and constant online connection.